That's when I discovered matcha. This Japanese green tea has a much lower caffeine content than coffee, but it offers a more stable and longer-lasting energizing effect thanks to L -theanine , an amino acid that promotes calmness and focus. In the morning, a cup of matcha gave me steady energy for the day, without the sudden spikes and drops in energy associated with coffee.
However, one problem persisted: I couldn't find a matcha that really suited me. The brands available here in France were either too bitter or completely devoid of the delicate, vegetal taste that makes matcha so charming. As for the authentic Japanese brands, they took forever to arrive.
A few years later, my husband and I decided to travel to Japan for our honeymoon. We are both fascinated by Japanese culture, particularly Zen meditation, health, wellness, and, of course, their unique cuisine.
In Japan, I discovered what real matcha was. I attended tea ceremonies, tasted matcha lattes, cakes, chocolates… and every sip reminded me how special this tea is. We then had an idea: why not bring this authentic matcha taste back to France?
We began visiting fields and meeting producers. We were looking for the perfect matcha: a vibrant powder , with a smooth and balanced taste , grown and ground according to Japanese traditions. Despite our efforts, we had not found a single producer who met all our expectations.
On the day of our departure, ready to abandon the idea, we happened to meet a passionate producer. He let us taste his matcha, and it was a revelation. Everything was perfect: the smooth taste, the intense aroma, the silky texture. This matcha embodied everything we had been looking for: artistry, attention to detail, and Japanese authenticity.
This is how Noen Matcha was born . This project is more than just a brand; it is an invitation to discover the very essence of matcha, the one that made me fall in love with this tea and everything it represents. With Noen Matcha, we want to offer in France a matcha experience that respects its origins , its quality, and the beauty of its tradition.
Today, each cup of Noen Matcha is a journey to the heart of Japan, a promise of well-being and serenity that I am proud to share with you.
